Standards Guidance & Framework for XR and Immersive Advertising Ecosystem
As immersive technologies converge with advertising, we face unprecedented privacy, safety, and sustainability questions. Current frameworks aren’t prepared for a world where ads can exist in 3D space, leverage biometric data, or use AI to personalize experiences in real-time.
AdCompass, a standards guidance and framework, establishes interoperable technical specifications, protocol standards, and implementation guidelines governing the deployment of advertising systems within immersive computing environments, emphasizing privacy preservation, data minimization, and computational sustainability. We’re building the first comprehensive framework to ensure immersive advertising protects users while empowering innovation. AdCompass brings together diverse stakeholders to establish standards before problems emerge, rather than after harm occurs.
Our Approach
- Research-Driven: Collecting evidence and insights across industries and stakeholders
- Collaborative: Uniting voices from technology, advertising, academia, and advocacy
- Action-Oriented: Creating practical guidelines and tools, not just theoretical frameworks
Key Focus Areas
User Privacy & Data Rights
Ethical Design Standards
Environmental Sustainability
Inclusive Advertising Practices
Children’s Safety
Who Should Participate
We’re seeking innovative minds from:
- XR/Spatial Technology
- Advertising & Marketing
- Academic
- Research
- Brand Leadership
- Policy Development
- Consumer Advocacy
Are you interested in contributing?
Our initial phase focuses on creating a comprehensive report on ethical advertising guidelines for immersive environments—this sets the technical groundwork for subsequent framework development.
We are actively forming our technical review committee and identifying key stakeholders across the XR and advertising ecosystems. We are actively looking for experienced professionals in diverse areas to join the program. By joining now, you’ll participate in regular committee deliberations, contribute to requirement specifications, and help define the technical parameters that will shape responsible advertising in spatial computing for years. Your expertise is crucial as we establish standards that balance innovation with user protection.
