Oscar Cartagena

Oscar Cartagena, LATAM Region Liaison for XRSI, is an entrepreneurial professional with 25 years of experience in various areas of artistic and technological fields. His expertise has a wide range, covering technical, artistic and commercial aspects of various business verticals linked to technology. His current focus is the XR industry and its potential to transform Chile (and Latin America) into a creative powerhouse.

His experience as a technological entrepreneur is long-standing, and over the years he has helped multiple Startups and consolidated companies to materialize their ideas through strategy, branding, marketing and/or creative implementation of technology. As a professional, he has been part of international award-winning teams (3 PROMAX BDA in NYC, 1 ACHAP in Chile) and has collaborated with major companies such as Sony Pictures Entertainment, AXN, Animax, Canal E!, New Balance, Coca-Cola , Fanta, FIAT, Soprole, Lenovo, Philips, SURA, ENEL, among others.

He currently holds the role of Founder and President of the Chilean Association of Immersive Experiences (ACHEX), a non-profit trade association focused on XR (Augmented, Virtual and Mixed Reality) technology companies in Chile; in order to promote the local XR industry, creating standards and common space with academics and politicians, to properly channel the industry, the needs of creators, companies and eventually the positioning of Chile as a leader of these technologies in the region.