The California Consumer Privacy Act (CCPA) is a state-wide data privacy law that gives California residents more control over the personal information that businesses collect about them. This landmark law secures new privacy rights for California consumers, including:
- The right to know about the personal information a business collects about them and how it is used and shared;
- The right to delete personal information collected from them (with some exceptions);
- The right to opt-out of the sale of their personal information;
- The right to not be discriminated against exercising their CCPA rights.
Businesses, including data brokers, are required to give consumers specific notices explaining their privacy practices.
The CCPA is the first law of its kind in the United States and went into effect on January 1, 2020.